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Industry Leaders Agree
“Give away the secrets, sell the implementation.”
Alex Hormozi
CEO, Acquisition.com
“Give value. Give value. Give value. And then ask for business.”
Gary Vaynerchuk
CEO, VaynerMedia
“The best marketing strategy I ever implemented on my own business? Give stuff away for free.”
Neil Patel
Co-Founder, NP Digital
“Add value before you try to extract value. Do things that will help your prospective customers. That could be creating content. Could be a free tool. Could be free research.”
Dharmesh Shah
Co-Founder & CTO, HubSpot
“Simply put, people are obliged to give back to others in the form of a behavior, gift, or service that they have received first.”
Robert Cialdini
Author, Influence
“A Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information.”
Ryan Deiss
Founder, DigitalMarketer
“Give away the secrets, sell the implementation.”
Alex Hormozi
CEO, Acquisition.com
“Give value. Give value. Give value. And then ask for business.”
Gary Vaynerchuk
CEO, VaynerMedia
“The best marketing strategy I ever implemented on my own business? Give stuff away for free.”
Neil Patel
Co-Founder, NP Digital
“Add value before you try to extract value. Do things that will help your prospective customers. That could be creating content. Could be a free tool. Could be free research.”
Dharmesh Shah
Co-Founder & CTO, HubSpot
“Simply put, people are obliged to give back to others in the form of a behavior, gift, or service that they have received first.”
Robert Cialdini
Author, Influence
“A Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information.”
Ryan Deiss
Founder, DigitalMarketer
“There's something powerful about free: it moves people, and it gets some to take actions they wouldn't normally take. Free is a great way to get people into what you're doing.”
Pat Flynn
Founder, Smart Passive Income
“You will attract way more buyers if you are offering to teach them something of value than you will ever attract by simply trying to sell them.”
Chet Holmes
Author, Ultimate Sales Machine
“A lead magnet is your bait... it's the very first thing you're offering to get people into your sphere of influence.”
Russell Brunson
Co-Founder, ClickFunnels
“One of the most potent weapons of influence is the rule for reciprocation. We should try to repay, in kind, what another person has provided us.”
Robert Cialdini
Author, Influence
“The majority of people won't buy from you, but they will judge your brand based on your free stuff and then tell other people about it.”
Alex Hormozi
CEO, Acquisition.com
“There's something powerful about free: it moves people, and it gets some to take actions they wouldn't normally take. Free is a great way to get people into what you're doing.”
Pat Flynn
Founder, Smart Passive Income
“You will attract way more buyers if you are offering to teach them something of value than you will ever attract by simply trying to sell them.”
Chet Holmes
Author, Ultimate Sales Machine
“A lead magnet is your bait... it's the very first thing you're offering to get people into your sphere of influence.”
Russell Brunson
Co-Founder, ClickFunnels
“One of the most potent weapons of influence is the rule for reciprocation. We should try to repay, in kind, what another person has provided us.”
Robert Cialdini
Author, Influence
“The majority of people won't buy from you, but they will judge your brand based on your free stuff and then tell other people about it.”
Alex Hormozi
CEO, Acquisition.com
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